Marketing Agencies
DSO down 26 days without a single awkward client call
Performance agency, 90 active retainers
- Days sales outstanding
- 58 → 32 days
- Cash pulled forward in 90 days
- $610K
- Invoice issue lag, from 12
- 3 days
Days sales outstanding
Cash pulled forward in 90 days
Invoice issue lag, from 12
Challenge. Invoices went out late and collections were ad hoc, so cash was consistently tight in the first half of each month.
What we did. Fixed billing calendar, automated dunning sequences by aging bucket, and a weekly collections review with the account leads.