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Industry Focus

E-commerce & DTC Accounting: Inventory, COGS & Sales Tax

Stop guessing your true gross margin. We tie inventory valuations, multi-channel marketplace payouts, and landed freight costs into crystal-clear monthly financial statements.

Key Performance Standard
99.9%

Inventory & COGS Accuracy

Dedicated accounting pod assigned to your sector
Audit-ready GAAP workpapers from day one
Month-to-month retainers • Cancel anytime
The Reality

Where standard bookkeeping breaks in this sector

Off-the-shelf bookkeepers treat all transactions the same. Here is what goes wrong when accounting isn't tailored to your operating model:

Multi-Channel Reconciliation Chaos

Impact: Shopify, Amazon Seller Central, Walmart, and TikTok payouts lumped together with opaque fee deductions.

How Finendra solves this:

A2X and custom clearing rules allocating gross sales, marketplace seller fees, promo discounts, and returns accurately.

Distorted COGS & Landed Costs

Impact: Expensing inventory upon purchase rather than sale, producing massive artificial P&L swings month-over-month.

How Finendra solves this:

Accrual inventory accounting with FIFO landed cost capitalization (ocean freight, customs, drayage, 3PL prep).

Multi-State Sales Tax Liability

Impact: Crossing economic nexus thresholds in 20+ states without filing, creating audit and penalty traps.

How Finendra solves this:

Automated nexus monitoring, TaxJar/Avalara configuration, and state-by-state return preparation.

Cash Flow & Reorder Blindspots

Impact: Stockouts during peak seasonality or running out of operational cash to fund production POs.

How Finendra solves this:

13-week rolling cash flow forecasts modeling purchase orders, supplier terms, and working capital cycles.

Integrations

We operate inside your existing finance stack

No migrations required. We connect directly into your cloud accounts with least-privilege read/write access.

E-Commerce Platforms
Shopify PlusAmazon Seller CentralTikTok ShopWalmart
Sync & Inventory
A2XCin7KatanaFinale Inventory
Tax & Compliance
TaxJarAvalaraAnrok
Accounting & Spend
QuickBooks OnlineRampBill.comGusto
Outputs & Cadence

What you receive every month

Clear, scheduled financial deliverables delivered directly to your inbox and data room on a fixed cadence.

Channel-Level P&L (Monthly)

  • Gross-to-net sales waterfall by marketplace (Shopify, Amazon, Wholesale)
  • True contribution margin after marketing spend (MER/ROAS) and shipping costs
  • Automated return, discount, and chargeback reserves

Inventory & Cost Accounting

  • FIFO landed cost allocation across SKUs (freight, duties, storage)
  • Monthly inventory balance sheet true-up matching physical 3PL count
  • Dead stock and slow-moving inventory reserve review

Tax & Cash Management

  • State economic nexus threshold monitoring across all 50 states
  • Sales tax filing prep and marketplace facilitator exemption auditing
  • 13-week cash runway and supplier PO financing modeling
"Bootstrapped to $1.2M GMV. Finendra handles our Shopify COGS, sales tax in 12 states, and monthly close — cheaper than a junior hire."
Founder, DTC Home Goods ($8M GMV)
Stage: Bootstrapped
Plan: Growth
Transparent Investment

Predictable monthly pricing

No hourly billing. Fixed retainers based on your operational volume.

Starter

$499/mo

Under $50K/mo GMV • Single channel

  • Shopify or Amazon sync
  • Monthly reconciliation & P&L
  • Basic sales tax tracking
Select Starter
Most Popular

Growth

$1,299/mo

$50K–$200K/mo GMV • Multi-channel

  • Multi-channel A2X setup
  • Accrual COGS & landed cost allocation
  • Sales tax nexus tracking (5 states)
  • 13-week cash flow forecast
Select Growth

Scale

$2,499/mo

$200K–$500K+/mo GMV • Omnichannel

  • Full 3PL/ERP inventory integration
  • 15+ state sales tax filings
  • Channel-level contribution margins
  • Quarterly CFO working capital review
Select Scale
Bootstrapped & Pre-Seed Friendly

Are you doing under $50K/mo revenue?

Don't pay $3,000+/mo for senior enterprise overhead you don't need yet. Our Starter Plan is just $499/mo. You get monthly bookkeeping, quarterly financial statements, and tax-ready books with zero setup fees and no long-term contracts.

Up to 100 txns/mo Bank & card recs Tax-ready Schedule C / 1120-S Cancel anytime
Starter Tier
$499 /mo
Get Started for $499
Free Founder Resource

The 27-Point Founder Month-End Close Checklist

The step-by-step operating checklist used by seed-stage startups and VC-backed companies to close their books by the 5th of every month. Reconcile Stripe, clear AP, track deferred revenue, and calculate true cash runway.

  • ASC 606 Rev Rec Guidelines
  • Runway & Burn Formulas
  • Multi-State Payroll Steps
  • Audit-Ready Workpapers

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Ready for a clean close and institutional-grade numbers?

Schedule a 20-minute scoping diagnostic with our team. We'll review your current setup and hand you an actionable plan.